A Fiery Triumph: Fiji Fire Wins 2-Star Great Taste Award
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We’re over the moon to announce that Fiji Fire Hot Sauce has been honoured with a 2-Star Great Taste Award this year (2025) — one of the most prestigious accolades in the global food world. This recognition confirms what we’ve always believed: our small island nation firebrand has a flavour that can hold its own on the world stage.
What the Great Taste Stars Mean
For those unfamiliar, the Great Taste Awards (organised by the UK’s Guild of Fine Food) are among the most respected food and drink awards globally. Products are judged blind by a panel of experts (chefs, food writers, buyers) on criteria like flavour, texture, and overall experience.
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1 star = “Food that delivers fantastic flavour.”
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2 stars = “Exceptional — above and beyond anything else in the category.”
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3 stars = “Extraordinary — a benchmark product.”
So earning 2 stars places Fiji Fire among the elite — a sauce deemed truly exceptional in one of the world’s most competitive arenas.
In a field crowded with artisanal sauces, major brands, exotic flavours, and high-end producers, recognition from Great Taste is a stamp of credibility and a huge achievement for us. It means chefs, importers, and food lovers around the world will take notice — and trust — Fiji Fire.
This award doesn’t just belong to us: it belongs to all of Fiji’s small producers, farmers, food artisans, and communities. It proves that with passion, care, and great ingredients, even a small island brand can be world-class.
We now know we’re on the right track, and this inspires us to keep innovating — whether with new products, recipes, or exploring new markets; we are ready!
The Great Taste Award is a powerful signal that will open doors to shelf space, export opportunities, and collaborations. We are thrilled!
A major Vinaka Vakalevu (thank you very much) to those who helped us through this journey.